
An employee shaped to your business.
Choose its role, tone and dialect. Teach it your products, policies and limits. It answers by text or voice, understands photos and documents, remembers each customer, and hands over when it should.

How Yusr learns your business
From a blank agent to one that knows your products, in eight steps.
Pick a role. Set the voice.
Start from one of 12 roles and fine-tune how it speaks. Every setting saves in one place, the agent studio.
- 12 roles. Sales, support, receptionist, scheduler, concierge, healthcare, financial and more.
- 6 tones. Professional, friendly, empathetic, urgent, witty or casual.
- Your house style. Emoji level, reply length and a short typing delay so it feels human.

It answers in their language. Even mid-conversation.
Set it to match the customer and it replies in whatever language they write in, and switches when they do. You can also pin an Arabic dialect.
- Any language. Detected from each message, with a fallback you choose.
- Dialect you choose. Gulf, Levantine, Egyptian and others for Arabic replies.
- Your app, your language. The Yusr dashboard itself works in English, Arabic and Turkish.
Send a voice note. Get one back.
Yusr understands every voice note customers send. On paid plans it can answer a voice note with its own, in a voice you pick.
- 24 voices. Male and female, in 10 Arabic dialects plus English and Turkish.
- It listens on every plan. Voice notes are transcribed so the agent and your team can read them.
- Only where it fits. Voice replies go out only in answer to a voice note, and not on Instagram.
It reads what customers send.
A screenshot of a product, a photo of a damaged item, a PDF quotation. Yusr looks at it and answers with the context.
- Photos and stickers. Understood and answered in context.
- Documents. PDF (including scanned), DOCX, XLSX, TXT, MD and CSV, up to 10 MB.
- Everything is kept. Media is saved in the conversation for your team.
Teach it your business.
Upload your price lists, policies and FAQs, add a page from your website, or paste text. Yusr answers from them, and only from what you give it.
- Files. PDF, DOCX, TXT, MD and CSV, up to 20 MB each.
- Web pages and text. Add a page from your website by its link, or paste text directly.
- Folders per agent. Choose which knowledge each agent can use, then preview and edit what it learned.
Teach it your playbooks. Set its limits.
Scenarios tell the agent exactly how to handle common situations. Guardrails say what it must never do.
- Ready-made scenarios. Where's my order, returns, product availability, and before or after a purchase.
- Write your own. Describe a situation in a sentence and Yusr drafts the playbook for you.
- Guardrails. No competitor talk, no invented prices, no promises you can't keep, no outside links, plus your own rules.
It knows when to step back, and it remembers.
Tell it when a person should take over, and who. It hands over with a summary. It also remembers each customer between conversations.
- Hand-over rules. In plain words, such as refund requests or angry customers, routed to the right teammate.
- A summary for the human. Your teammate sees what happened before they reply.
- Customer memory. Up to 12 facts and 5 recent visits per customer, shared by all your agents.
Connect it to your systems. Run several agents.
On paid plans an agent can call your own API mid-conversation. With more than one agent, one channel can route each topic to the right one.
- Custom actions. The agent calls your API, for example to check an order status, and answers with the result.
- Routing. One number, several agents: sales questions to one, support to another.
- Agent Doctor. Finds gaps in your setup and fixes them with you in a chat.
GET /orders/1042Everything your AI agent can do.
Included: on for every account. On request: we switch it on for you. Paid plans: Basic and above.
| Feature | What you get | Availability |
|---|---|---|
| Agents | Free 1, Basic 1, Business 3, Enterprise unlimited. | Included |
| Roles | 12 roles, from sales to healthcare. | Included |
| Tone and style | 6 tones, emoji level, reply length, typing delay. | Included |
| Language matching | Replies in the customer's language and switches with them. | Included |
| Arabic dialects | Choose the dialect for Arabic replies. | Included |
| Voice-note understanding | Every voice note is transcribed. | Included |
| Voice replies | 24 voices, 10 Arabic dialects, English and Turkish. Not on Instagram. | Paid plans |
| Photos and documents | Images, stickers, PDF, DOCX, XLSX, TXT, MD, CSV. | Included |
| Knowledge files | PDF, DOCX, TXT, MD, CSV up to 20 MB. Storage: Free 5 MB, Basic 200 MB, Business 2 GB, Enterprise 10 GB. | Included |
| Web pages and pasted text | One page at a time by its link, or paste text. | Included |
| Knowledge per agent | Folders, with preview and editing. | Included |
| Scenarios | 4 ready-made playbooks plus your own, with a writing helper. | Included |
| Guardrails | 5 presets plus your own rules. | Included |
| Hand-over | Rules for when and to whom, with a summary. | Included |
| Customer memory | 12 facts and 5 recaps per customer. | Included |
| Lead capture | Name, phone, email, order number, location, interest. | Included |
| Reactions | Reacts to messages like a person would. | Included |
| Abuse handling | One warning, then the contact is blocked quietly. | Included |
| Agent Doctor | Spots setup gaps and fixes them with you. | Included |
| Test chat | Try the saved agent before it goes live. | Included |
| Custom API actions | Calls your own API mid-conversation. | Paid plans |
| Routing between agents | Different agents for different topics on one channel. | Included |